Marketing your college HE offer online

We all know that first impressions count and the way HE in FE courses are marketing and presented to prospective students isn’t exempt from this way of thinking. In a time where face to face meetings and open days are not always possible and the uncertainty of when things may change, a website may be all a prospective student has to go by. Linking London decided to carry out some desk-based research looking at individual colleges websites to see how they market their HE offer. We found some very good websites, and some not so good ones. In the full article, which can be found on our partner’s area here, you can read the observations we made. This was part of a wider discussion in our latest HE in FE Partitioner Group Meeting that took place on Thursday 4^th November 2021 and you can view the recording and read the meeting notes from this meeting here.